SEO Optimization
Current
As a Lead Engineer, I drove a 100X growth in organic traffic by strategically scaling and optimizing the website. I developed and deployed thousands of pages that ranked in the top 10 of SERPs, significantly boosting visibility and engagement. Through technical performance improvements, I ensured these pages loaded faster, adhered to SEO best practices, and delivered a superior user experience.
Key Features
Keyword Research and Analysis
Conducted in-depth keyword research to identify high-value search terms in the child care industry that resulted in ~50 organic clicks per day to +5,000 per day. Developed and executed a content strategy focused on creating valuable, SEO-friendly content for parents and child care providers.
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Technical SEO Improvements
Optimized frontend performance using Lighthouse and Google Search Console to improve page load times, accessibility, and SEO metrics. These enhancements resulted in better user experiences and higher search engine rankings, driving increased engagement and traffic.
Error Fixes & Crawler Optimizations
Served as SEO Lead, leveraging Google Search Console to identify performance opportunities and transform insights into actionable projects. These initiatives improved search rankings, enhanced organic traffic, and drove measurable business growth including: improving average position from 54 to 13, first page positioning for thousands of keywords, and the indexing of a few hundred pages to hundreds of thousands.
AMP Pages
Implemented AMP (Accelerated Mobile Pages) to enhance web application performance and boost visibility in search engine results. This optimization improved page load speeds and increased organic traffic by providing a seamless user experience on mobile devices.
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