Upwards Web Application
August 2018 - November 2024
As a Lead Software Engineer, I developed core web features including landing pages, interactive forms, messaging systems, and dashboards, driving user engagement and functionality on upwards.com. I established standards and conventions for bug reporting and resolution, streamlining the debugging process and improving code quality. By mentoring junior engineers, I fostered skill development and team growth, while introducing new tooling to enhance development efficiency and productivity.
Key Features
Listing Editor
Served as Lead Web Engineer, developing the 'Listing Editor' feature that enabled childcare providers to sign up, create, and manage their listings, including photos and content. This robust tool streamlined the provider experience while enhancing the parent-facing listing interface, improving usability, engagement, and overall platform adoption.
View Listing
Search/Catalog Pages
Led development as a Web Engineer, creating search and catalog pages for childcare providers with advanced features such as dynamic search filters, SEO optimization, and a thoughtfully designed UI/UX. These enhancements improved discoverability, boosted organic traffic, and delivered an intuitive user experience that increased engagement and satisfaction.
View Search
Child Care Matchmaker
An Admin + AI-powered system that matches parents with the most suitable child care providers based on their preferences and needs. Created intake forms to collect parent care preferences, and matched them with providers accounting for parent criteria and available benefits through their organization.
User Dashboards
Developed personalized dashboards for parents and providers, providing insights and seamless account management. Key features included a home feed summarizing upcoming actions, subscription benefits, and account settings for managing preferences.
Messaging Application
Developed a high-performance messaging client app using TypeScript, WebSockets, and React JS, ensuring real-time communication and seamless user experiences. Utilized by over 100,000 monthly active users, the app was optimized for scalability and reliability in dynamic, high-traffic environments, while I provided technical leadership and established best practices.
Landing Pages
Spearheaded the implementation, testing, and optimization of landing pages across multiple business units to drive engagement and conversion. By collaborating with stakeholders and leveraging data-driven insights, I ensured each landing page met performance goals and aligned with business objectives.
View Landing Page
Login with Google | Facebook | Apple
Built proof-of-concept and integrated "Login with Google | Facebook | Apple" feature, ensuring seamless and secure authentication for users. Integration management also prioritized preserving frontend performance, optimizing load times and user experience while maintaining compliance with platform standards.
Managed Integrations
Full ownership of integrating and managing essential web app tools, including Google Analytics, Segment, Sentry, HubSpot, and the Facebook Conversion Pixel. Integration management also prioritized preserving frontend performance, ensuring that tracking and monitoring capabilities were implemented efficiently without impacting the user experience.
CI/CD Pipeline
Developed and maintained Jenkins CI/CD pipelines to streamline deployment processes and ensure code quality. I also implemented automated UI tests and crafted robust PHP and JavaScript unit tests to enhance application stability and reliability.